Saturday, May 23, 2020

The London Off Of A Global Movement - 896 Words

On October 15, 2011, Occupy London included almost three thousand people gathered outside of the St Paul’s Cathedral. This paper will address how the London off shoot of a global movement, Occupy London (OL), addressed social and economic inequality within England. It will also discuss how OL has tried to revolutionize the social and economic inequality. Then, the paper will address an overall evaluation of the movement as a whole. The paper will argue that Occupy London is a part of a successful movement. â€Å"Occupy London is part of a global movement that has brought together concerned citizens to fight for a new political and economic system that puts people, democracy and the environment before profit (An Introduction to Occupy London).†¦show more content†¦Five hundred members at the start of the movement in October agreed upon the initial statement. Throughout the movement a multitude of consensus agreements were produced including: United for Global Democracy, Safer Spaces Policy, Corporations Statement, International Statement, City of London Demands, Statement of Autonomy, Economics Statement, and Online Safer Spaces Policy. I. Specific ways group attempted to bring relief to the group they represent The group originally wanted to camp at the London Stock Exchange, but then was prevented by the police. The police blocked off the entrance of the London Stock Exchange, which forced the activists to change location of the camp to the St. Paul’s Cathedral. Two weeks later, the camp was then moved because the cathedral was closed until further notice. After, the camp moved to Finsbury Square. Over the course of almost a year, the group stuck together despite the constant movement. The movement also had to overcome police interference throughout their movement. The police first interfered when members wanted to start camp at the London Stock Exchange. Then in December of 2011, the police referenced group members as potential terrorist threats. The movement specifically uses the encampment tactic. This tactic allows members of the movement to take over a place of significance and create their own community. Another strategy used by Occupy London was the use of activismShow MoreRelatedThe New Imperial Movement915 Words   |  4 PagesWith the new imperial movement came with a lot of inequality and destruction with the colonies. Droughts, famines, and diseases were at high in Asia, specially India and China, and could have been preventable. The British government and other imperial powers could have stepped in and helped prevent and or lessen the severity of in those areas, yet none of them received help. There was a surplus amounts of food available in those countries plus with the addition of railroads that could have easilyRead MoreEvidence Of Current Nationalism Trends1492 Words   |  6 Pagesdiaspora nationalism. These pretences of such behaviour can be widely observed in the taking of Crimea by the Russian nationals. In 2014, alongside the Euromaidan protested rose the pro-Russian movement within the eastern and western Ukraine that lead to the annexation of Crimea. The pro-Russian movement was eventually triggered by the anti-Russian ties protests, however after the dissolution of the USSR and the separation of Ukraine, Russian diaspora within Ukraine have subsequently been succumbedRead MoreMarketing Paper1560 Words   |  7 PagesSoccer are events that are highly renowned and viewed all over the world. For protesters and activists, these events present opportunities to get a global audience’s attention in an effort to share their particular views on different political and social issues. Due to increased media coverage, protesters and activists can voice their opinions on a global scale in an effort to pressure the government to change. In regards the Olympic Games specifically, the hosting country receives tremendous amountsRead MoreGandhi : Gandhi And Influential Religious Political Leaders Of The Twentieth Century1464 Words   |  6 Pagesinspired India to practice Hinduism with the use of the Swadeshi Gods, and had a huge vocal impact on the social development of villages. Mohandas Gandhi s personal beliefs and peaceful demonstrations were the only true way to achieve social and global equity of India by his impacts on world history. Gandhi’s past has been very remarkable but began on October 2, 1869 in Porbandar, present day Gujarat (Mohandas). Mohandas Karamchand Gandhi grew up the youngest among four children, two older brothersRead MoreForeign Investment As A Major Factor1205 Words   |  5 PagesIt can be seen from this that the literature is not wholly consistent on aspects of foreign investment in London property. This may reflect certain levels of self interest. However, all see foreign investment as a major factor. Foreign Direct Investment (FDI), Outward Direct Investment (ODI) and Off Shore â€Å"The last fifteen years have seen an enormous growth of activity by multinational corporations, as measured by flows of foreign direct investment (FDI). FDI has grownRead MoreGlobalization as Neo Colonialism1069 Words   |  5 PagesGlobalization as Neo Colonialism When in the 1950s and 60s, most colonized countries and territories across the world threw off the yolk of colonialism, there was tremendous hope and anticipation that a new era of hope, independence, freedom and self – determination was about to unfold. In most cases, it was with great reluctance that the colonial masters granted independence to their erstwhile colonies from where they had for generations held the total control that had enabled them to exploitRead MoreThe Role Of Media And Technology During The 1920s And 1930s1535 Words   |  7 Pagesdevelopment of 1920s and 1930s media and technology was extremely influential upon the period of time immediately after. Media in the 1920-30s and its relevance to the years that followed, focusing on the western world. Through the journalism and writing movements during the era, new technology was exposed to the public and impacted events in the years that followed. The term technology can also apply to machinery, medicine and weaponry; however, none of them corresponded with the changes to media in the 1920sRead MoreThe Internal Production Spaces Of Large Cities1177 Words   |  5 Pagesparticular kinds of industrial land use focused on localized nodal clusters comprising activitie s that range from manufacturing to office and service functions. For example, gun and jewellery manufacturing in Birmingham, England; footwear industry of East London; clothing production of New York City; motor-vehicle industry of Tokyo; and office functions in modern metropolis illustrate different aspects of the theory of industrial organization and location. They represent especially clear cases of the internalRead MoreThe New Model For Art1743 Words   |  7 PagesPlacing the interests of the entire world above those of an individual nation became the new model for art in the contemporary world and this movement was known as globalism. With the increases in digital technology, global integration of art and culture became significantly easier and more prominent. Although, globalism brought a new knowledge of culture from other nations and allowed certain countries to emerge as super powers not everything was beneficial. Terrorism rocked western civilizationsRead MoreImpact of Global Competition on Trade Unions1552 Words   |  7 PagesTo what extent does global competition undermine the power of trade unions? The development of free-market economics has, since the 18th century, resulted in the spread of a set of ideas, creeds and practices all over the developed and much of the developing world. Today, the globalisation of trade, capital, technology and innovation has accelerated competitive conditions for businesses all over the world. Globalisation may be defined as the opening of markets to the forces of neoliberalism and

Tuesday, May 12, 2020

What Is A Family - 1845 Words

What is a Family? The basic social unit in a community is family; it contains parents and their children, considered as a group, whether residing together or not. A family may contain an husband, spouse, brother and sister, parent and son and daughter. In the extended families more members like grandparent, uncle, aunt, cousin, niece and nephew or sibling-in-law can be there. In the most societies the principal unit of socialization of children is a family. A family is a group of people which care each other regardless of the situation! They love each other even though most of us have imperfections and we make mistakes. Now days the old concept of family seems dying, mostly in the Western Countries family member do not have close bonding as they had in the past. From the perspective of children, the family is a family of orientation: the family helps to locate children socially and plays a major role in their enculturation and socialization (Schneider, 1984). What is a Community? A social group of any numbers, residing in a specific location, often having common historical heritage and cultural. Community is a set of people of common interests, culture and norms. After the new era of Technology, in which Internet, cell phone taken place as the most important thing of once life. Now Community can’t be considered be specific and limited to a small locality. Common interest oriented people share virtual or an online community which do not have any physical or geographicalShow MoreRelatedWhat is a family?1206 Words   |  5 PagesWhat is a family? Most people get confused about the definition of family. A family is having a close relationship to a group of people and they do not have to be blood related. That group of people should share respect, love, and loyalty. Usually a family is consisting of a father, mother, and siblings. However, mine is grandparents, parents, and siblings. Families are important because they give love and security. For example, I always feel loved when I am with my family, and secured or protectedRead Morewhat is family1210 Words   |  5 Pages What is Family? Family has so many different meanings to every individual who has answers this question. Trying to find a general definition for this term is impossible. Everyone has a different concept of what a family is, what I would consider my family is far more stretch than a typical American family. Coming from a Latin culture my family’s considered grandparents, parents, aunts, uncles, friends and down to theRead MoreWhat Is A Family? Essay760 Words   |  4 PagesFor most of us, the family is considered as a well-known and comfortable institution. The perfect model of the ‘ideal’ family is still mostly considered to be consisted from two different sexes’ parents, and one or more children. Until quite recently, the sociology of the family was mostly functionalist and just in the last few decades has been challenged from various directions. There are many different definitions about what the family is. Different theoretical positions influence these variationsRead MoreWhat Makes A Family?796 Words   |  4 PagesAs a leader, I have five core values that matter most to me; having a family, maintaining order(tranquility), meaningful work, growth, and truth. I strongly believe in each one of these components. Having a family is so important because they are a main support system. Family doesn’t have to be someone who is blood related. Family can be anyone who you feel means a lot to you and supports you. Maintaining order(tranquility) is important because in the work place, you need to have organization ofRead MoreWhat Is A Family? Essay822 Words   |  4 PagesThe family is far different from that of the past. It is rare to find a traditional family with a stay at home mom. Today, many children grow up in a single parent environment, with mothers who work most of the time to support them. Many children will also grow up without a father figure. In the article† Absent Fathers: Why Don’t We Ever Talk about the Unmarried Man?† Rebecca Blank states, â€Å"For every single mother, there is a father who is not living with his children. It seems that people haveRead MoreWhat Is A Family? Essay955 Words   |  4 PagesThe word â€Å"family† is unique, special, and controversial among different cultures and ethnicities. As defined by Random House Western Dictionary, a family is â€Å"any group of persons closely related by blood, as parents, children, uncles, aunts, and cousins† ( Although the definition from Random House follows the infamous proverb of, â€Å"blood is thicker than water,† my definition of family does not. Family is not defined or restricted by blood relations. In my mind, a family is simplyRead MoreWhat Is Extended Family815 Words   |  4 PagesFamily a group consisting of one or two parents and their children: extended family noun 1. A family group that consists of parents, children, and other close relatives, generally, it’s A group of relatives, such as those of three generations often living in close geographic proximity rather than under the same roof. People living together as an extended family occasionally feel a greater security and belonging. This is an advantage of extended type of family because this family containsRead MoreAnalysis Of The Article What Is A Family? 1711 Words   |  7 Pages ENG 201 Families are changing in various ways. In the articles â€Å"What is a Family?†, â€Å"Absent Fathers: Why Don’t We Ever Talk About Unmarried Men?†, â€Å"Cohabitation Instead of Marriage†, â€Å"Ballad of a Single Mother† and â€Å"Children of Gay Fathers†, they all share and show different ways families are like worldwide today. They speak about how they feel about there relationships with there family and children and who they are as a person. The new American family unit brings with it many strugglesRead MoreWhat Makes A Happy Family?1237 Words   |  5 Pages What Constitutes a Happy Family? Damaris Tirado Keiser University Abstract Many people have a concept of what a happy family is. A family can be composed of two, three or more members. Family constitutes the most fundamental part of communities. Conflicts, lack of communication are big stressors. There is no question that broken family ties deteriorates household relationships. Nonetheless, there are many families that are still strong and thriving. What is it that makes a household happyRead MoreWhat Is The Family And Childrens Agency1758 Words   |  8 PagesAgency Description The Family and Children’s Agency (FCA) has many locations all over Fairfield County. One local agency office is located at 9 Mott Avenue, Norwalk CT on the fourth floor. The FCA is an non-profit organization that provides child and family development counseling, behavioral health counseling, community connections, foster care, adoption services, and family support. Jennifer McBride is one of the many devoted employees who is a LCSW and works as a Behavioral Health Clinical supervisor

Wednesday, May 6, 2020

Do you think secondary schools in Malta understand ‘inclusion’ Free Essays

Introduction Inclusion is portion of much larger image than merely do portion of category in school. It is being included in life and plays a portion utilizing one ‘s abilities in twenty-four hours to twenty-four hours activities as an indispensable component of the community as anyone else. Inclusion is being a portion of what everyone else is, being received and embraced as a member who belongs. We will write a custom essay sample on Do you think secondary schools in Malta understand ‘inclusion’ or any similar topic only for you Order Now In the last old ages, the thought of inclusive instruction has featured in precedences sing the instruction of many states. The issue of inclusive instruction is ruling many treatments and educational policies. The attempts to advance inclusive instruction are focused on school activities and the manner how they could go more inclusive. But in his book, Developing Inclusive Teacher Education, Tony Booth and others, present the inquiry, whether universities are reacting to inclusive instruction by developing future instructors in their initial instruction, since this phase have a serious function to play in the development of inclusive patterns in schools they will finally work in.[ 1 ] Inclusion in secondary schools in Malta About 15 old ages ago the thought of inclusive instruction in Malta, peculiarly puting kids with disablement in mainstream schools, was a cradle. But in July 1995 development takes topographic point, which led around 600 kids with different types of disablement or less potency to school to go to mainstream schools.[ 2 ] In September of 2002, the Ministry of Education issued a papers called, ‘Creating Inclusive Education ‘ where it gives guidelines for the execution of the National Curriculum Policy on Inclusive Education. The papers gives clear guidelines how to prosecute in inclusive instruction procedure and the features which makes school more inclusive.[ 3 ] But due to this papers can we state that our secondary school understand ‘inclusion ‘ ? On one manus we can state that today schools offer many installations and chances for everyone particularly for kids with disablement. Children who have some type of disablement find our school more accessible and more easy to take portion in and take part in every activity in every portion of the school. There is besides the work of many Learning Support Assistants who assisting pupils to experience that security in order to happen it more easy to incorporate and take part both in school activities and category. On the other manus there are some advancement that need to be taken into consideration. Today our society is going more witting of the presence of many aliens in our state. This in fact is reflected in our school with the presence of pupils who have an international background. In my instruction pattern experience I have noticed negative attitude to foreign pupils particularly those with different coloring material tegument. Our schools need to make more inclusive civilization in our school, in order to educate our kids to accept and include everyone. Many times the pupils ‘ behavior reflects the attitude of many people in the street. Apart from foreign pupils, today we are confronting pupils with different backgrounds. It is critical today more than before that we view every pupil as a alone person. In order to make that instructors must pass some oif their clip, particularly during school interruptions to construct a good relation with the kids in order to cognize their demands and what they expect. The Relevance of Inclusive Education Inclusive instruction is something which brings many benefits to the school and the wider community. This is non merely done by making nil but it requires difficult work and a process in order to achieve the ends of this inclusive civilization. First of all, by inclusive instruction, many pupils display positive attitudes towards kids who were vulnerable to marginalisation, i.e. foreign pupils, kids with disablements, kids categorized as holding particular demands, kids coming from hapless households. High school pupils in research made abroad describe that their relationships with pupils with disablements resulted in more positive attitudes, increased their response to the demands of others, and increased grasp for diverseness.[ 4 ]For illustration, pupils help international pupils who find trouble in pass oning through the state ‘s linguistic communication, pupils who give aid for other pupils with some type of disablement, particularly when the LSA is absent.[ 5 ] Research surveies have express positive consequences with regard to credence of pupils with disablements in regular instruction environment. For illustration pupils with disablements show more societal additions than those in detached scenes.[ 6 ] Inclusive instruction stimulates every pupil to take part in schoolroom activities. Teachers can assist by making activities harmonizing to the abilities of each kid in order for all, even those who experienced troubles in acquisition, to be able to take part. With engagement one can include coaction between pupils. From research covering with inclusive methods by pupil instructors was observed that pupils take enterprises towards developing coactions on the footing of the rules of inclusive instruction. Students seem to join forces with school caputs, instructors, other pupils, parents etc. In each instance the coactions aimed at increasing engagement, diminishing marginalisation and supplying equal chances learning and larning to all pupils.[ 7 ] All parents want that their kids be accepted by equals, have their friends, and populating regular life as other kids. Inclusive scene can do this vision a world for many kids which for a ground or another feel that they are excluded in their environment. This vision helps all kids to larn by being together. Children learn at their ain gait and manner within a fostering acquisition environment. Decision Inclusive instruction is doubtless a challenging, complex and contested construct, and its manifestations in pattern are many and varied. It is about lending to an inclusive society through determining the procedure by which the engagement of all kids and immature people in instruction is enhanced and maximized. A characteristic common excessively much of the research on inclusion, is the restrictive reading of the term in pattern. As a term, it has been most closely associated with the assimilation of students holding particular educational demands into mainstream schools. Teacher pedagogues working alongside instructors in schools have the capacity to consequence alteration, to assist transform patterns and to do a difference to kids and immature peoples ‘ lives. Such an attack could guarantee the sustainability of the seeds which were sown during initial teacher instruction. How to cite Do you think secondary schools in Malta understand ‘inclusion’, Essay examples

Saturday, May 2, 2020

1St response paper Essay Example For Students

1St response paper Essay Thrasymachus view is that of a perfectly unjust life. Afterdiscussion Socrates refutes this idea. The three statements made accompanyin life and the world around us, what is seen as everyday life is explainedby Thrasymachus aspect of justice. Someone would definitely have tobenefit from another in a good or bad way. There would be no order if itwere not. Justice is accounted as a simple plan to keep everyone in aboutthe same position in society. If it was not the way he explained everyonewould likely stand and rebel against anything they would believe wasunfair. Everyone would have a different view of what is right, so therewould be nothing to follow. All human would try to outdo all others aroundthem, which can be contrasted as looking for a job. Thrasymachus even ifchallenged by Socrates, he would not completely drop his idea. There can beno justice without injustice, who would know what is just? Justice would beused as a convenience, you would be just to those that can benefit you toreach what you desire, once you are in the position you desire to stay inthe same position you would definitely have to be unjust. If justice werejustice everyone would eventually be their own boss. Everyone would feelsomething is owed to them; many would be at odds with one another. No mancan ever be completely happy in his life to be happy he would have tounjust in one occasion or another. You cant have one without the other.

Monday, March 23, 2020

Modern Day Epic Story Essays - Sports Cars, Coupes, Porsche

Modern Day Epic Story EPIC STORY Looking back I underestimated the true capability of Carrera. Carrera was a man of intellectual prowess and had a supernatural ability to open car doors and start them with his mind. He was only five foot six inches tall with a medium build and he always wore a fisherman's hat to hide the fact he didn't have any hair. Despite being only thirty-one years old, he managed to pull off the biggest car stings in the history of automobiles. With the help of unknown outside parties he managed to steal every type of sport car imaginable. He stole cars all over North America and was undetected by the authorities. If you haven't guessed by now, he got his name from a sports car. Does the Porsche Carrera sound familiar? Porsche was the car he favored over the most. Why he didn't prefer the Corvette or Ferrari I don't know. His name would become a crucial factor in the story later on. After so many news cases of reported stolen sports cars, the authorities had to step up their investigation in finding this elusive thief. This was about the time they turned to me. My name is Burt Carver. I am 48 years old and had been retired from the FBI for 3 years when they called me back. At first I was not particularly interested in returning to work. My wife didn't want me to go back because she wanted me to spend more time with her. I gave it a couple days of thought and then I decided to return for this case only. My wife wasn't pleased but my interest in sports cars caused me to return to work regardless of what she told me. I went back to my old stamping grounds where I had solved so many cases. After 3 years of being away, it felt good to be back at the J Edgar Hoover Building. Even though it was my first day back, I was all business. I sat down around a big table with a lot of rookies and my old boss, Heath McGregor. He and I had always been on good terms with each other. He told us that the only information on this car thief was that he traveled all over North America stealing very expensive sports cars. In each stolen car file, the dealers reported they had all sets of keys even though the car was missing. Heath recommended that a tip phone line should be advertised and that the person who helped bring about the apprehension of this assailant should be rewarded handsomely. Heath called the project Mission Z3, named after the BMW sports car. When we marketed the hotline, we got numerous calls. Many were bogus but one of the callers sounded convincing to us. The caller used a pay phone in order to keep his location secret. The caller's name was Webster Murdock and he described how sometimes while he was working at a Porsche dealership, a young bald man would come in and harass his boss. The guy would request private information that his boss couldn't disclose. One day Webster asked his boss what that guy was after and his boss said, ?He wanted information on where Porsche would be selling their brand new, very rare car?. When we learned of this new information we sought every Porsche dealership across America. Meanwhile, Heath learned of another robbery in which a Honda S2000 had been stolen. Heath was becoming frustrated about how the thief was getting away with more cars and wasn't even having to work hard to do it. After weeks of calling different sources, I finally reached a man who worked at a Porsche dealership in Orlando, Florida who remembered speaking to a ?short, bald gentlemen.? I flew down to Florida and interviewed the man. He recalled that the bald man's name was Carrera. I thought that that was a good name for a person who liked Porsche cars. I asked the dealer to give me the address and number to the Porsche showroom and thought I had an idea of how to catch this thief. When I returned to D.C., I told Heath about

Friday, March 6, 2020

Tourism in Rwanda is rapidly increasing since the genocide that took place in 1994. The WritePass Journal

Tourism in Rwanda is rapidly increasing since the genocide that took place in 1994. Chapter I: Tourism in Rwanda is rapidly increasing since the genocide that took place in 1994. Chapter I: 1.0 INTRODUCTION/BACKGROUND1.1: General introduction1.2: Background to the study, history of Tourism in Rwanda1.3: Rwanda’s Tourism Economy1.3.1: Is Tourism a key factor in the Rwandan Economy?  1.3.2:  What is Rwanda’s main source of income?1.4: Aims and Objectives1.4.1: Aims.1.4.2: Objectives.Chapter II:  2.0: Literature Review2.2: Below are the frameworks that show different types of strategic planning models2.3: Five basic strategic planning models that are mostly likely to be used in tourism organisations2.3.1: Basic strategic planning model2.3.2: Issue based planning2.3.3: Alignment Model2.3.4: Scenario planning model2.3.5: â€Å"Organic† or Self-Organising planning modelChapter 3: Methodology3.1: Introduction to the chapter3.2: Using secondary data3.3: types of secondary data used in an organisation3.3.1: Documentary secondary data: 3.3.2: Survey-based secondary data:  3.3.3: Multiple-source secondary data:  3.4: Advantages and Disadva ntages of Secondary data3.4.1: Advantages of Secondary data3.4.2: Disadvantages of Secondary data3.5: Evaluation of the main tourism master plan of Rwanda and what it consists3.5.1: Strategies that was setChapter 4:  Findings4.1: Analysing different models4.1.1: Destination management plan:4.1.2: Tourism action plan: 4.1.3: Alignment model:4.1.4: Scenario planning model: 4.2: what are the strategic plans of Tourism in Rwanda?4.3: SWOT analysis Rwanda4.4   The main role of Gorillas and its contribution toward the economy of Rwanda4.4.1: Benefits of Gorillas towards the Government of Rwanda4.4.2: Gorilla naming ceremony4.4.3: images of the Gorillas at the event of KWITA IZINA in Mountain RangesChapter 5: Conclusion/Recommendation5.1: Will tourism in Rwanda develop as planned by the government?5.2: Possible outcomesReferencesRelated Chapter I: 1.0 INTRODUCTION/BACKGROUND 1.1: General introduction Tourism in Rwanda is rapidly increasing since the genocide that took place in 1994. The country is full of history and natural beauty. There are many interesting sights to see, with many guided tours to choose from. Each tour group is led by an experienced guide that specialises in teaching others about the landscape and wildlife of Rwanda. There are plenty of expeditions to places like volcanoes, waterfalls and rainforests which are home to many different African animals. Rwanda is home to a huge diverse population of animals including gorillas and the largest natural park for Hippos some 20,000 are believed to be there. Although Rwanda is still a developing country it has quite a few hotels and its new international interest in tourism is giving it a comeback. Tourism is regarded as the fastest growing industry in the world. Rwanda was identified at the World Investment Conference in Geneva (WAIPA, 2005) as one of the countries in east Africa with a significant potential for developing tourism. Rwanda is a low income, landlocked and densely populated country in Africa. Tourism provides the best alternative for economic development to Rwanda which does not have mineral resources unlike most African countries. The development of tourism can contribute a lot to this country through reduction of the level of poverty, creation of job opportunities as well as contributing to the national income. However, the tourism industry in Rwanda is still in its early stages due to the 1994 war. Most of the parks re-opened in 1998/1999, and still concentrate on low volume of tourists. Until now Rwanda is not recognised among the known tourist destinations in Africa; it is believed to be a less developed place for tourists. This study presents barriers to to urism development in Rwanda as perceived by domestic and international tourists as well as workers in the tourism sector of Rwanda. The study was conducted in the four provinces of Rwanda and the capital city, Kigali. A quantitative design using two cross-sectional questionnaires was utilised to establish the opinions of the participants. A sample of 426 participants, including 68 international tourists, 182 domestic tourists as well as 176 workers in the tourism sector was selected to participate in the study. 1.2: Background to the study, history of Tourism in Rwanda Rwanda is country that used to be situated in Central Africa and now joined East Africa among the rest of the common wealth countries. According to the research from the tourist board of Rwanda which is RDB (Rwanda Development Board) suggests that ‘’Rwanda is popularly known as ‘the land of a thousand hills because of its many tourist attractions. The landscapes in this green country are truly incredible. A lot of people who had the chance to visit Rwanda have remarked the country as unique on the African continent. From East to West; and North to South, that you get to discover one of the Gods best creations with a holy climate’’. Rwanda is a small East African country, that draws visitors from all over the world, primarily to see its rare mountain gorillas. Rwanda faced a horrible genocide in 1994 which still has not been forgotten, the memorial museum in Kigali is a must-see. On the surface ‘’and highly encouraged by officials’’ the locals have decided to move on to better things, and now the country is seen to be peaceful and safe destination for visitors. Rwandas infrastructure is has improved a lot, since they were destroyed during the war. Most of the roads are paved which makes it easy to get around. The country has banned plastic bags and it certainly has kept it cleaner. Rwanda has shown strong responsibility in order to promote the tourism sector; the government developed a clear tourism master plan strategy which will help to market the destination successfully, they also involved the private sectors in the policy and in general improved the country’s business environment. The key factors and their role were to ensure that tourism becomes the main source of income/economy towards the government. Rwanda at glance. Country   What is made of? Rwanda Kigali Official language Kinyarwanda, French, English President H.E Paul Kagame Area 26,338 km squared water 5.3% Population (2009) 10,117,029 GDP (2010) 6% Source:   (Rwanda Development Board) Chat 1:   Map of Rwanda. Source:   (the holocaust centre, 2008) 1.3: Rwanda’s Tourism Economy Rwanda is a poor rural country with about 90% of the population engaged in mainly subsistence agriculture. It is the most densely populated country in Africa and is landlocked with few natural resources and minimal industry. Primary foreign exchange earners are coffee and tea. The 1994 genocide decimated Rwandas breakable economic base, severely impoverished the population, particularly women, and battered the countrys ability to attract private and external investment. On the other hand, Rwanda has made significant progress in stabilizing and rehabilitating its economy to pre-1994 levels, although poverty levels are higher now. GDP has rebounded and price increases has been restrained. Despite Rwandas productive ecosystem, food production often does not keep pace with population growth, requiring food imports. Rwanda continues to receive substantial aid money and obtained IMF-World Bank Heavily Indebted Poor Country (HIPC) initiative debt relief in 2005-06. Rwanda also received Mill ennium Challenge Account Threshold status in 2006. Kigalis high defence expenditures have caused pressure between the government and international donors and lending agencies. Energy shortages, insecurity in neighbouring states, and lack of passable transportation linkages to other countries continue to handicap development. Rwanda’s economy still may be small and predominantly agricultural, but in recent years, with political stability, it has posted an impressive 9.9% GDP growth rate at the same time reducing inflation to 3.2% and currency depreciation to merely 6.5% per annum. Foreign exchange controls have been liberalized and the banking system is sound and successful. According to RDB mission statement or rather vision for the economy of the country, there vision for 2020 objective for combating poverty, Rwanda is embarking on a complete program of privatization and liberalization with a goal to attaining rapid and sustainable economic growth. This goal is to transform the economy from its 90% dependence on subsistence agriculture into a contemporary, largely based economic engine which they think will be welcoming to investors, creating employment and new opportunities which will benefit mostly the locals. 1.3.1: Is Tourism a key factor in the Rwandan Economy? Tourism is one of the key factors in the whole of the country’s economy but like other sectors, tourism was affected by the genocide 1994 but it is starting to experience a explosion due to the government’s new approach to work together with neighbouring countries which has an impact on the locals and the government.   1.3.2:  What is Rwanda’s main source of income? Rwanda is a rural country with about 90% of the population occupied mainly in subsistence agriculture. Subsistence means that people farm enough for themselves to live with the farmed agriculture but however not have enough to make income out of it and enjoy the luxury item that are taken for granted in the west. As Rwanda is landlocked, it has few natural resources and minor industry. 1.4: Aims and Objectives 1.4.1: Aims. To assess the strategies that are undertaken by the Government in order to increase tourism in Rwanda. 1.4.2: Objectives. To assess the role of Gorillas and its contribution toward the economy of Rwanda. To recommend on possible strategies in relation to the destination. Chapter II:   2.0: Literature Review Strategic planning is the set of processes that is undertaken in order to develop a variety of strategies that will contribute towards achieving the organizational direction. A wide range of definitions of strategic planning and models have been expressed within this literature review. Strategic planning is defined as a process that enables an organisation to obtain its goals and objectives. There are five general steps in the strategic planning process: goal/objective setting, situation analysis, alternative consideration, implementation and evaluation† (Crittenden and Crittenden, 2000). It has also been suggested by Robertson (1995) 199 that tourism companies/businesses which are behind manufacturing firms are in the use of strategic planning. Tourism organisations are to be no less important to the environmental threats than manufacturing organisations, it has been assumed that strategic planning are procedurally adopted by tourism companies and are of equal sophistication to those who used are by manufacturing organisations. Tourism researchers argue that tourism firms/organisations are mostly vulnerable to the environmental threats; this is however a study that was conducted by Rovelstad and Blazer who reports that tourism organisations wait behind manufacturing organisations in the strategic planning efforts. According to the finding of information in this journal, Robertson keeps on suggesting that people who set strategies view their products and their competitors’ products from the perspective of an objective outsider; he also suggests that it was argued that there are two types of externally orientated planning: which are strategic planning and strategic management. Therefore this means that when an a certain organisation views its external orientated planning, they allocate different resources to the programmes to achieve its business objectives in a self-motivated environment which therefore separates management function, then it is generally referred to as strategic planning. But on the other hand, if externally orientated planning is viewed as an integral part of the management function, it is then generally referred to as a strategic management. It’s been established that the marketing strategies to be used by organisations should be able to target overseas visitors, Taylor L, Allardyce M and Macpherson N (1992) 52 also suggest that it important to recognise the influencing variables which may in the long run have an affect towards the tourism product choices that maybe offered to these tourist coming from abroad. The above authors keep on suggesting that identification of motivating factors is not always straight forward and can conclude the main factors in an organisation’s marketing strategies which does not ensure success meaning that the strategies which the organisation decide to market on may not be successfull. A study by WTO (world tourism organisations) suggest that governments should be involved in tourism in order to follow these four main functions, coordinating, legislative, planning and financing. On top of that the WTO also identified the main five objectives of tourism development which the governments should be responsible for in the management of tourism, which are to fulfil the rights to leisure and holidays; to prepare citizens for tourism; to develop the economy through tourism; to increase social and cultural development and last but not to ensure that there is enough protection towards the nature.   According to the argument by Jenkins and Henry (1982) 499-521, they think that most developing countries, active government involvement in tourism is much required to compensate for the absence of a strong and a promising tourism experienced private sector. Baum (1994) 185 suggests that the formulation and implementation if tourism policies/strategies at a national level reflect a diversity of priorities and circumstances. Also Hartley and Hooper says this diversity when they state that ‘’public sector policy objectives which may be needed from tourism in order to include the creation of income and wealth; job creation; maintaining and the quality of life; maintaining and improving links both within and between nations; and contributing to the nation’s balance of payment position.’’ In consideration of a published national tourism policy documents positively confirms this as a multifaceted agenda, an example is given in chapter 4 of my findings, the Rwandan Tourist Board (ORTPN) introduced their objectives by providing a tourism master plan by stating that the policy must include the need to be able to sustain and promote the country’s culture and heritage, to be able to protect and enhance the p hysical environment of Rwanda and last but not to ensure that the economics and social well-being of the host community is maintained at a high standard. Fayos-sola (1996) 408 suggests that tourism policy huge impact and it should continue to be used in organisations and destinations. Fayos-sola continues to suggests that in most countries, tourism has not been truly integrated in economic policy, whereby many tourism organisations focus their strategies in a tourism communication policy, launching aggressive promotional programmes, where tourism administrations acting in greater or lesser coordination with private initiative or try to reach out a market niche for the tourism destination in question by making what is considered to be on occasion an amateurish use of communication tools.’’ These types of policy are likely to cause issues in terms of efficiency, this is because they regularly focus exceptionally on promotional methods and messages but rather not have enough on measuring and improving the issues that may occur. B.Teye (1992) 408 presents ‘’A normative strategic planning model for local tourism management and development. Table 1. This table above explains the planning framework that involves the preparation of an agreed agenda for strategic planning. This includes the identification of the participants, the establishment of structures which would enable them to undertake the process, the formulation of mission statements and objectives and the agreement of a time frame for the completion of the various planning stages. This model should enable a tourism organisation or destination to develop a clear vision of the nature of the local economy. B.Teye states that this model was put together 1990 December as strategic planning process with a public meeting in ishmore. 2.2: Below are the frameworks that show different types of strategic planning models The development of a strategic tourism plan for a destination is an expression of the strategic direction that has been acknowledged by stakeholders for the planning, development, management and marketing of an area. Strategic Plans for destinations has been called Destination Management Plans, Tourism Action Plans or Sustainable Tourism Plans in different areas around the world. Rwanda used all these types of strategic planning model in when drafting a tourism master plan. A strategic plan for destination management is important because it determines the success and the sustainability of a destination for the near future. Table 2. This diagram above identifies a performance measurement of an organisation; it also investigates the impacts of performance measurement in strategic planning. Performance measurement was found to be one of the four main factors that clearly show the modern practice of strategic planning. When evaluating the performance measurement, there are major influences in supporting the achievement of the company’s aims that they set and the effectiveness of its strategic planning process that were revealed at the end of the measurements. 2.3: Five basic strategic planning models that are mostly likely to be used in tourism organisations 2.3.1: Basic strategic planning model This process is followed by organisation that are really small, busy, and have not done much strategic planning before. The process might be implemented in the first year of the non-profit to get a sense of how planning is conducted, and then overstate in later years with more planning phases and activities in order to make sure well-rounded direction for the non-profit. Planning is usually carried out by top-level management. 2.3.2: Issue based planning   This is a process where Organisations that begin with the â€Å"basic† planning approach described above, regularly develop to using this more comprehensive and more effective type of planning. 2.3.3: Alignment Model The main purpose of this model is to certify strong alignment among the organisation’s mission and its resources to successfully operate the organisation. This model is very important for most organisations that need to adjust its strategies or even find out why they are not working. Most organisations might also choose this model if it is experiencing an outsized number of issues around internal efficiencies. The Overall steps in this model includes: The planning group outlines of the organisation’s mission, programs, resources, and needed support, Identifying what’s working well and what needs improvement within the organisation, Identifying how these improvement should be tackled. Last but not least include the improvements that were made as strategies in the strategic plan. 2.3.4: Scenario planning model This model is mostly used in combination/together with other models to make sure that the planners are seriously undertaking strategic thinking where by it will be useful, most especially in identifying strategic issues, aims and objectives. 2.3.5: â€Å"Organic† or Self-Organising planning model This model is identified as a traditional strategic planning. â€Å"Mechanistic† or â€Å"linear† are processes that are sometimes considered, for example they sometimes begin by conducting a broad assessment of the external and internal environments of the organization and also conducting a strategic analysis (â€Å"SWOT† analysis) as shown in chapter 4, this model would help reduce to identify and listing issues of developing exact strategies to deal with the specific issues taking place. Fayos-Sola.E, Marin.A and Meffert.C (1994) 13 suggests that tourism organisations must adapt to the new market conditions, improving their tourism information systems, and strengthening their company culture and other competitively useful business tools for the future. On the other hand they think such improvement must be made in permanent contact with the markets that are chosen with improvements which will help them enable to obtain competitive advantages and will also help to avoid others lead to unnecessary spending, inflexibility or even incorrect positioning. They then suggest that the strategic business decision-making task is very important in the new age of tourism which yet becomes more complex. The main point of this is that these needs no longer refer not only to sales function, or rather to the integrated marketing function. Most tourism companies/industries respond strategically to their competitive environment with the lowest information which helps gather costs and op timal possibilities for using a quick feedback mechanism. Athiyaman.A, (1995) 449 suggests that strategy implementation is the process or way of implementing a sound strategic decision that can make an ineffective or alternatively make a debatable strategy successful. The implementation process contains a series of activities which are primarily administrative.   Some of the activities include developing an information system that provides timely information on a variety of strategic activities to all apprehensive and rearranging the performance measurement and incentive systems in order to match the kind of behaviour needed for efficient strategy implementation. The boundary of tourism and strategy research will explored by way of a literature analysis which is conducted to be a major reason to assess the attempts made by researchers in order to understand the functioning of tourism businesses. Some other reasons include identifying the research gaps in tourism strategy research and lastly to highlight the possible areas of strategy rese arch that are open for examination. A strategic management model was chosen by Tregoe and Tobia in order to show that strategy has been used rather casually by both management authorities and executives which unfortunately seem to be the case in tourism.   There are four components that are involved in this model. These are: Analysing the environment this is where this part of the strategic management process needs research into two part or aspects of the environment: task or market environment and societal environments. Planning direction this part of model is concerned with determining the where the organisation is going in the future. In more words, determining the overall direction for the company where it’s heading to and want to be in the near future. Planning strategy- this is a process that deals with identifying ways of achieving the objectives. More often a number of alternative strategies are measured, for example simulation game theory, linear programming and st atistics are definitely used to select the optimal strategy. Implementing strategy- this is a process whereby once a strategy is selected, each of the operations within the company such as marketing, manufacturing and human resources is associated in a way as to be able to contribute toward the efficient implementation of strategy. Johnson, Scholes and Whittington (2005:10) defined strategy as ‘the direction and scope of an organisation over the long-term which achieves advantage for the organisation through its configuration of resources within a changing environment and to also fulfil stakeholder expectations’. This statement contrasts with views made by Ansoff (1969:7) that a set of management guidelines which specify the organisation’s product-market position, the directions which the company is looking forward to grow and change, the competitive tools it will employ within the business, the means of how they will enter the new markets, the manner in which it will build its resources, the strengths which it will look for in order to develop, on the contrary the weaknesses it will seek to avoid. Ansoff then rounds up by identifying what is strategy, he suggests that strategy is a concept of the firm’s business which then provides a unifying theme for all its activities. Tribe (1997) 110 suggests that there are generic strategies that are involved in porter’s model which are designed to promote a lasting competitive advantage for an organisation. The model is made up of three generic strategies which are cost leadership, differentiation and focus. Cost leadership strategy involves an organisation becoming the lowest cost provider within the industry. That one of the key ways to achieve this is by offering a basic, standardised, mass produced, no frills product or service with inessential aspects stripped out. A differentiation strategy is where by an organisation seeks product exclusivity. The company will then attempt to establish real products or perceived differences between its products and those of its competitors so that a premium price can be charged without loss of customers. The logic for this strategy is that an organisation will be an industry above average performer and that’s if the price premium exceeds the extra costs of providing differentiation. Lastly focus strategy this model mostly occurs where strategy is customised towards a particular market segment instead of the whole market and this may take the form of cost focus or differentiation focus. The following chapter will focus on different methods used, in order to complete this project:    Chapter 3: Methodology 3.1: Introduction to the chapter In this chapter, I am going to state down all the types of methodology that I will be using in this project. The main type of methodology that will useful to this project will be conducting a secondary data, whereby I will have use qualitative analysis, also analysing, identifying and evaluating what is in the main recent master plan of tourism in Rwanda. I will then use different analysis of series of findings found by different authors/researchers in textbooks, journals and other search engines which will include dissimilar internet sites. Continuously I will do a presentation of appropriate sources which will include statistical indexes, graphs and tables of my findings which will support the views of the literature review above and the personal assumptions on the subject that I am discussing within this project. The reason why I will not use primary data is because my subject area/business sector is Tourism in Rwanda where as it will be complicated for me to collect any informati on. Secondary data research is a method that is commonly used for data collection. It is used by most service organisations worldwide. The process of collecting data may involve accessing information that is already collected by the organisation that maybe seeking information within the company or sometimes by a distributor of primary data research. When collecting or on-going   secondary data   research, people tend to use third-party sources which may include internet websites, sales and accounting records, the press which may include news papers and magazines, last but not least, marketing research reports are commonly used. Internal and external sources can also be used following up a information that was put together by the marketers. (prescott, 2008) 3.2: Using secondary data Saunders. M, Lewis. P and Thornhill. A (2007) suggests that secondary data uses both raw data and published summaries. In most organisations/companies tend to collect and store a lot of data in order to support their on-going operations: for instance the company’s payroll details, copies of letters, minutes of meetings taken and accounts of sales of the company’s products and services, this helps the organisation know or even get track on where they stand. 3.3: types of secondary data used in an organisation They are different types of secondary data that most organisations can choose to use but most importantly they tend to consider Quantitative and Qualitative data which is used in most cases when collecting information. This data is used in both descriptive and explanatory research. Farther more, in collecting or use secondary data, most tourism organisation may consider Documentary, Survey-based and multiple-source secondary data research. 3.3.1: Documentary secondary data: Are sometimes used in research projects that may include using primary data collection methods. Nevertheless this type of research can be used by its own or with other supported secondary data sources, for instance, an organisation’s history research within its archival research strategy.   When using this data, the organisation uses written materials; e.g. notices, correspondence, minutes taken in the meetings, reports to shareholders, diaries, transcripts of speeches, administrative and public records which may include customer’s complaints etc. journals, newspapers, magazine articles and books are also included in this research. (Saunders.M, Lewis.P and Thornhill.A 2006) 3.3.2: Survey-based secondary data:   Are used to collect data, more especially when using a survey strategy which includes questionnaires that have been analysed by the company for their original purpose. This type of data is likely to not be used in a tourism industry because it is mostly used to collect data such as censuses, continuous or regular surveys or even Ad hoc surveys which is usually collected by the Government. I think it is not beneficial for any hospitality industry to use this type of data. (Saunders.M, Lewis.P and Thornhill.A 2006) 3.3.3: Multiple-source secondary data:   This type of data can be a documentary or a survey data. But on the other hand it can be combined together in order to form a data set. E.g. 800,000- 1,000,000 Tutsi minorities were killed in just 100 days. (Statistics on Rwanda, 2008) this data clearly indicates the statistics of all people who were killed in the Genocide that took place in the year of 1994 in Rwanda. (surf surviours fund, 2008) 3.4: Advantages and Disadvantages of Secondary data 3.4.1: Advantages of Secondary data Easy to access information because the information required already exists, therefore it saves time. (Mark Saunders, 2007) Suggests that secondary data sometimes provide a source of data that is both permanent and available in order to be easy for the readers and researchers. Low cost to obtain meaning that it is a lot cheaper when collecting information compared to primary research. Can sometimes result in unforeseen discoveries meaning that it may allow you to access information or collect data that you could not otherwise get from anywhere else. Source: (prescott, 2008) 3.4.2: Disadvantages of Secondary data Access to data collection maybe difficult or expensive. Sometimes the information needed may not be available free of charge on the website or even not available in books etc, therefore the person that need the information may be need to either spend some money in order to gain access towards the information they may need, this can also include organisations. No control over data quality which means that you may have less control over how the data was collected. The data may be out of date which may result in misleading the researchers. 3.5: Evaluation of the main tourism master plan of Rwanda and what it consists The tourism master plan is very important because it outlines the strategies and plans that the Government want to implement or rather put in place in order to increase tourism in the country. RDB (Rwanda Development Board) developed a Tourism master plan that will enable them to transform the country into a leading tourist destination in the world. The aims of a master plan were to come up with strategies that will cover all the aspects of increasing tourism among the tourism industry in Rwanda. 3.5.1: Strategies that was set One of the strategies that they came up with was to improve infrastructure and facilities such as roads, hotel facilities, airports, shopping centres, tourist attractions and recreational facilities. Additional products and service to attract tourist besides the Mountain Gorillas which is known as the key tourism product of Rwanda. Improve customer service within the tourism industry. Human resources management and policy regulatory frameworks and competitiveness needed to be improved in order to attract more domestic and outbound tourists. (Times, 2009) Chapter 4:   Findings In this chapter I am going to present the findings of analysis models referring to Chapter 2. I will do this by analysing different models and also explain what the strategic plans of the Government of Rwanda are and how they are trying to implement these strategies in order to increase Tourism and how tourism strategies are prepared. Furthermore I will conduct a SWOT analysis and product development in order to show how the Government may tackle problems that may occur while trying to increase its tourism. Rwanda’s tourism sector has been a relatively fast growing part of the economy in the last 10 years especially the last quarter of the decade. Generally, the hospitality and tourism industry consists of two main sectors the Hospitality sector and the Travel and Tourism sector, each consisting of different sub-sectors and each consisting of specific jobs and job opportunities which require qualifications and skills obtained either through formal pre-service training or through continuous on-the-job and in-service training. Rwanda faced a horrible civil war that caused so many problems, besides killing over 800,000 to 1 million lives but also destroyed its tourism. Over the past years Rwanda has worked so hard in order to bring back its image. (Murangwa, 2010) 4.1: Analysing different models The types of strategies and models that Rwanda used when preparing a tourism strategic master plan are: Destination management plan, tourism action plan, Alignment model and Scenario planning model. 4.1.1: Destination management plan: As explained in chapter 2, destination management plan is used when preparing strategies of a destination. Rwanda used this type of strategy in order to determine the success of the country.   After the country lost its image straight after the war that took place in 1994, in order to gain its image as a destination, they had to come up with strategies that will help the country restore its name. For example, they had to make effort in developing a cleat tourism strategy, mainly focusing on high-end tourism with conservation as one of the main key. They also had to involve an international marketing campaign in order to be known abroad and make improvement towards the country’s image. 4.1.2: Tourism action plan: This model is very important to Rwanda because it helps them take action when preparing a strategic plan. They get to know what problems tourism is facing and they find solutions to the problems. An action plan or sustainable tourism plan also prepares to develop actions that will be taken in the near future in order to solve issues that may occur or may not go according to the strategies that were set during planning. 4.1.3: Alignment model:    This model is very important and useful for Rwanda when drafting a tourism master plan, this is because they were strategies that were set in order to improve tourism in Rwanda and the Government is following them, however they might come up with changes that they may find to be beneficial and that way they may include them. For example, the YouTube link shows how Rwanda will look like in 2020 whereas they didn’t not include all aspects that they will touch on when drafting the 2010 tourism master plan. Changes may occur when trying to meet up with the strategies. 4.1.4: Scenario planning model: Rwanda’s Tourist Board should be able to find this model very useful to them most especially when trying to implement strategies because they will be able to identify issues that may occur during the setting of the strategies or even after, then will be able to know what actions to take on solving the issues that may occur. Set aims and objectives may not go according to plan, so that is where this model is very useful. It helps the strategy planners plan ahead, meaning what actions to take if they do not meet there target goals that were set. 4.2: what are the strategic plans of Tourism in Rwanda? Currently Rwanda suffers from an under-resourced manpower in tourism and technical skills are limited. In the past the tourism legislation regulating and protecting the industry has been non-existent, which has undermined the country’s natural historic and cultural heritage. However in the last 6 years a master plan has been drafted to help address these issues as well as expands the industry. The country famously nicknamed ‘the land of a thousand hills’ which therefore makes it a destination for adventure tourism. Rwanda is blessed with a temperate climate supporting a range of fauna, and a flora beautiful scenery. Perhaps the most iconic of the being the heckling visits of the mountain gorillas, which at its peak had 17,000 visitors in 2008. Another of the future destination is the Lake Kivu, with a potential to be a major tourist amenity. Currently the road network in Rwanda is considered amongst the best in central and particularly the east of Africa. In the last 3 years the government has made optic fibre connectivity a priority installing more than 2500 km of fibre optics nationwide, making internet connectivity dependable. This in turn helps consolidate a reliable and productive tourism industry communication wise. Another of the government strategic plans is to increase investment in the leisure industry by increasing the number of hotels, resort and motel rooms, particularly on its (730 rooms) of available stock considered to be at international standard. The Government of Rwanda also managed to come up with a tourism policy/plan and they called it vision 2020. They implemented that the country should focus on preparing a recovery plan which will enable tourism to increase by restructuring the national tourist office in Rwanda and also ensuring that the private sector is strengthened in order to encourage eco-tourism. Since Rwanda is seen as a natural beautiful country. The policy also should include the development of the tourism sector which will lead to fair distribution of the country’s income. The tourism industry will have the responsibility of ensuring that the tourism sector adds on/contributes towards the creation of the image of Rwanda, since the country is known as a country that Genocide in 1994 which gave the country a bad image. The Government of Rwanda conducted a study on tourist arrival statistics in 2008 which indicated a substantial growth of the industry than previously assumed. With an estimate of around $600m per annum projected to be the annual revenues in a decade’s time, more than quadruple at current rates. For these figures to be achieved in the future, the focus of the government will not be only on the tourism sector but rather to diversify the wider economy. To do this the government is looking to develop the agri-business on an international scale, increasing manufacturing and in particular the service sector, to which tourism is the key sub-sector in regards to economic growth. The above stated that it will help the tourism sector with a growth rate of 4.8% annually to the year 2016. This is in line with the country’s vision 2020 to increase the services sector from 7% to 11%, of which 6.5% will be the tourism sector as mentioned above. (Economy Envestiment) Table: Rwanda’s economic growth. year percentage 2016 4.8%   2017 3.2%   2018 7%   2020 11% 6.5% is conducted to be the tourism sector. Source: Rwanda’s Economy and Investment. The banking and financial services also project strong growth as Rwanda aims to be the financial hub of central Africa and east Africa, for this to happen Rwanda is looking to out-perform African neighbouring countries with a growth rate of 5% per annum, especially starting from a much less development tourism segment. In figures this translates as $130million tourism receipts by 2012, excluding transit and others indicating a growth rate of 300% from 2007-2012. Another major asset in the tourism expansion has been the local population in particular individuals with a high net worth have been sensitised to the business opportunities in an expanding and dynamic tourism sector. On the international scale, the government has upped its marketing strategies by organising a major tourism investment forum in Kigali 2009 with official backing from the government. Thereafter a follow event up is to be mounted in the Middle East in one of the GCC states given the region’s interest in in vesting in major tourism assets in Africa, such as the Dubai world in Rwanda. High profile international assistance has also been sought by Rwanda to help mobilise investment flows in the tourism sector. An example is the former British prime minister who has in the past used his contacts in business to network on Rwanda’s behalf to attract investment within the country. 4.3: SWOT analysis Rwanda   Ã‚  Strengths.    1.  Ã‚  Ã‚  Ã‚  Ã‚   Excellent tourist attractions. E.g. Mountain Gorilla 2.  Ã‚  Ã‚  Ã‚  Ã‚   Country is safe and friendly. 3.  Ã‚  Ã‚  Ã‚  Ã‚   Excellent temperature throughout the year. 4.  Ã‚  Ã‚  Ã‚  Ã‚   Colourful landscapes, mountains and lakes. 5.  Ã‚  Ã‚  Ã‚  Ã‚   Excellent road networks.         Weaknesses    1.  Ã‚  Ã‚  Ã‚  Ã‚   Lack of quality tourism products and services. 2.  Ã‚  Ã‚  Ã‚  Ã‚   Rwanda can be an expensive destination. 3.  Ã‚  Ã‚  Ã‚  Ã‚   Poor development of cultural heritage. 4.  Ã‚  Ã‚  Ã‚  Ã‚   Visitation to the national parks is quite expensive yet it’s poorly marketed. 5.  Ã‚  Ã‚  Ã‚  Ã‚   Poor customer service among staff in the tourism industry.      Opportunities.  Ã‚      1.  Ã‚  Ã‚  Ã‚  Ã‚   Resorts and potential activities offered at the national parks. 2.  Ã‚  Ã‚  Ã‚  Ã‚   Rwanda is seen and also aims to be the financial hub of central Africa and east Africa. 3.  Ã‚  Ã‚  Ã‚  Ã‚   Product and climate well suited to niche markets, e.g. people aged 50’s and over 4.  Ã‚  Ã‚  Ã‚  Ã‚   Increase of the country’s profile and economy. 5.  Ã‚  Ã‚  Ã‚  Ã‚   Bird-watching and wildlife experiences are seen to be available.   Threats  Ã‚      1.  Ã‚  Ã‚  Ã‚  Ã‚   Accidents affecting the Gorilla’s. 2.  Ã‚  Ã‚  Ã‚  Ã‚   Destruction coming from built and natural heritage causing issues. 3.  Ã‚  Ã‚  Ã‚  Ã‚   High cost of imported products. 4.  Ã‚  Ã‚  Ã‚  Ã‚   Recession affecting some of the key markets in the country. 5.  Ã‚  Ã‚  Ã‚  Ã‚   1994 Genocide still causing bad image to the country. Source: Rwanda’s Master Plan. 4.4   The main role of Gorillas and its contribution toward the economy of Rwanda Gorillas are the main key tourism product of Rwanda. It contributes a lot toward the economy of Rwanda. Mountain gorillas was made famous in the 1990’s after a release of a movie called ‘’the gorillas in the mist’’ in 1988 by an American zoologist and gorilla conservationist called Dian Fossey. Thereafter gorilla tourism became one of the major attractions that helped contribute towards the economy of the country/Government, but from 1991 to 1994 this tourist attraction didn’t have any use towards the economy because of the war. However after the war, when the country was stable, the Government of Rwanda did what it could possibly do in order to restore its economic sectors by putting the gorilla tourism before other attractions and that is how it became to be the main key product. Mountain gorillas are situated in one of the volcanoes National park of the country called Virunga. Mountain Gorillas is seen to play a critical ecological, economi c and political role for the Government of Rwanda. 4.4.1: Benefits of Gorillas towards the Government of Rwanda As mentioned above, gorilla tourism being put as a most important tourism product in the government’s strategy, it has benefited the country in so many ways, by promoting the country and conservation of natural environment which helped or lead to sustainable tourism development and decreasing poverty reduction of the community by providing job opportunities. In terms benefits towards the locals, the park has employment opportunities, so therefore it employs the locals as guides, trackers and rangers. Besides the locals, private sectors also benefit a lot, those that have restaurants and hotels around the park, this also helps the locals to gain employment, skills and experience in these hospitality sectors which has made a major improvement towards the living of the locals. Following up is the Gorilla naming events that takes place every year in Rwanda and put together by Rwandan Tourist Board. 4.4.2: Gorilla naming ceremony Gorilla naming ceremony/event was introduced in 2005 in order to create recognition/awareness for the conservation of the mountain Gorillas. This is a process where they give baby gorillas names. The event is called ‘’KWITA IZINA’’ each and every year this event takes place and every year it has a theme. 2010 KWITI IZINA theme was ‘’ Many Species, One planet, One Future’’. This event brings in a lot of international, regional and local visitors to Virunga mountain ranges where the gorillas live. This event is also beneficial towards the economy of the Government as it brings in a lot of tourist to the country. Another reason why this event takes place is ensure that the people of Rwanda and the international are able to participate in environmental protection and help look for possible solutions and ways to reduce incoming threats to biodiversity of the mountain ranges. This event also helps to promote the culture of Rwanda, durin g the event, speeches take place by the members of tourism committee, and Rwandan people are also able to explore their culture by dancing, singing and poem telling. Ever since this event was introduced, 103 baby gorillas have been named. In 2007 when this event launched, the director General ORTPN Rosette Rugamba, suggested that â€Å"The new event brand Identity has been developed to incorporate the evolution of the Gorilla naming event from a local event into an event of international stature while keeping a national identity that is distinctively Rwandese, and also she added on that every birth of the gorilla is a confirmation of a successful conservation and protection program that aims that one day it will achieve its principle objective of removing the mountain gorilla off the endangered species list. Source: (Rwanda office of Tourism and National Park, 2007) (Lawler, 2010) 4.4.3: images of the Gorillas at the event of KWITA IZINA in Mountain Ranges Image 1    Image 2    Image 3    Image 4    Source: (Lawler, 2010) Chapter 5: Conclusion/Recommendation To conclude this, the strategies that have been implemented by the government to increase tourism in Rwanda have had an impact on the government and the local people. The reason for this is because people that work in tourism organisation have been forced to take on the strategies that can help increase tourism, therefore employees and employers are trying to follow these strategies in order to see that Rwandan Government can increase its tourism, doing this will help the country be reorganised the developments/changes they have done in order to increase tourism in Rwanda. Following up on some of the strategies that the Government of Rwanda want to implement, such as country’s infrastructure, hotel facilities, tourist attractions and customer service within the tourism industry. After the strategies were put together on how to improve infrastructure, the roads were really bad, a lot of tourist were complaining, but now talking from experience, the roads are being maintained now and then since the country is working hard to ensure that they meet there aim for vision 2020.   For airports, the Government is currently building a national airport in a place called Nyamata which will be bigger than the one they had. Their main objective for this is to ensure that they promote and establish the new airport that is currently being built as a regional hub, last but not least to promote the development of air transport. Tourist attraction has been also improved and still improving straight after the policy was set. Rwanda has several attractions, the major one is the mountain Gorillas, the memorial sites, etc. Besides the gorillas being the main key tourism product of Rwanda but also the memorial site is seen to be another tourism product. The site also helps generate income towards the country and also has a huge impact on the locals who lost their relatives during the 1994 genocide. The main strategy for the memorial sites were to ensure that it is built and well maintained for both out-bound and in-bound tourists. The aim for building these sites in each region within Rwanda was to ensure that it is beneficial and it will help transform the lives of those who survived. Customer service within the tourism industry was one of the key issues that was raised and put in the strategies that the Government want to improve. Again talking from experience, Rwanda is still facing a problem with lack of customer service both in private and public sectors. The strategy that was taken in order to improve this issue was to ensure that tourism organisations introduce training for the employees. This aim would help both the organisations and employees. Tourism organisation will benefit by first of all success and also providing the best customer services they want towards their consumers. Employees will benefit by gaining the best skills and life experience that they can use in any organisations they may go to.   Customer service is very important mostly for tourism in Rwanda because it provides excellent and memorable support towards the consumers/tourist that may feel that Rwanda cannot provide, most especially tourist that go to Rwanda having an impression tha t the country is one of the third-world country. 5.1: Will tourism in Rwanda develop as planned by the government? Tourism in Rwanda will develop as planned by the government and this is because since 1994 when the genocide ended, the government had tried to do a lot of changes to the country in order to increase tourism, firstly by drafting   a ten year tourism master plan that contain strategies that will be followed in order to increase tourism, so far the government of Rwanda is continuing to follow its strategic plan in order to see whether Rwanda is recognised within world for its tourism development rather than being recognised for the civil war that took place. Besides the tourism master plan that was drafted by the country’s tourist board, they have what is called vision 2020. So far Rwanda is building new roads as mentioned above, new homes and business buildings which they think it will contribute towards the success of the economy and the plan where they want Rwanda to and look in 9 years time. Below is a short YouTube website that demonstrates 2020 master plan of how the strategy makers want Rwanda to look like. 5.2: Possible outcomes Conclusively, Rwanda is certainly reaping from the gorilla tourism and contributing to poverty reduction that was caused by the civil war. The image of the country has seriously improved straight after the strategies were put to action; first and foremost they had to ensure that gorilla tourism promotion was done since the gorillas are there main tourism product that generates the country’s economy. However, In order for the country to ensure that they are doing the right thing, the government of Rwanda should diversify its tourism products by establishing other tourism products that will complement the gorilla tourism.   Such as Lakes, the national parks, mountains and the memorial centres. More conservation efforts and community involved is also needed to ensure sustainable tourism development as mentioned in chapter 4. Focusing mainly on the internal and external issues that are affecting tourism in Rwanda, since Rwanda is seen to have excellent tourist attractions, one of the weaknesses seen is that they lack quality tourism products, for recommendation, Rwanda should provide more products and services to collaborate with its fascinating attractions. For example they should sell more and more traditional handicrafts, gametes and other products that would eye-catch mostly international tourist. As for services, hotel and other hospitality organisations nearby these attraction should ensure that they offer a high standard service towards the tourist because they deserve what they paid for and also by providing what the customers want, in order for these organisations to know what customers want, they should create customer feedback forms and provide them after each visitation of a tourist and then they will be able to know what customers want, do not want, what they prefer most and what they think s hould be changed in terms of improvements. That way tourism organisations should be able to know what they need to change in order to provide quality products and services.    References Journals Mazimhaka J, ‘Diversifying Rwandas tourism industry’ a role for domestic tourism  (September) 2007 24 (3) 491-504 Athiyaman, A and Robertson, R W ‘Strategic planning in large tourism firms; an empirical analysis’ Tourism management 1995 16 (3) 199. Taylor L, Allardyce M and Macpherson N ‘Attitude measurement for development of tourism marketing strategies’ Tourism attitudes and motivators (march) 1992 13 (1) 52. Dexter J.L. Choy ‘Alternative roles of national tourism organisations’ Government role in tourism   (October) 1993 14 (5) 362 Baum T, ’The development and implementation of national tourism policies’ Tourism management 1994 15 (3) 185 Fayos-Sola E, ‘Tourism Policy: a midsummer might’s dream?’ The development of tourism policy 1996 (17) 408 B.Teye.V, ‘Case study’ Strategic planning at the local level (December) 1992 13 (4) 408 Fayos-Sola.E, Marin.A and Meffert.C, ‘The strategic role of tourism trade fairs in the new age of tourism’ A strategy for the future (February) 1994 15 (1) 13 Athiyaman A, ‘The interface of tourism and strategy research: an analysis’ The subfields of strategy 1995 16 (6) 449 Books Chadwick.S, Beech.J, (2006) analysis of the business environment and strategy in tourism, what is strategy and why is important? Chp 9 pg 204/ Johnson, Scholes and Whittington (2005:10) Exploring corporate strategy. Tribe.J, (1997) Corporate strategy for tourism, Cost leadership, chp 5 pg 110 Electronic Ngenzi, Yves Kome, Perceived barriers to tourism development in Rwanda as a tourist destination (2009). CPUT Theses Dissertations. Paper 29. Economy Envestiment. (n.d.). Retrieved 03 16, 2011, from Rwanda today: Lawler, G. (2010, 06 05). The Kwita Izina Event. Retrieved 03 18, 2011, from World Environment day annual kwita izina: Murangwa, F. (2010, 11 01). Tourism issues and developments. Retrieved 03 18, 2011, from Adventure tourism, Gorilla trekking, the golden product for Rwanda!: Park, R. o. (2007, 04 24). Official lauch of Kwita Izina. Retrieved 03 18, 2011, from Rwanda Virtual Tours : Mark Saunders, P. L. (2007). Research Methods for Business Students. London: Pitman . prescott, a. (2008, May 14). Advantages and Disavantages of Secondary Research. Retrieved 03 10, 2011, from surf surviours fund. (2008). Retrieved 03 10, 2011, from statistics on Rwanda: Times, T. N. (2009, 03 12). RDB drafts Tourism master plan. Retrieved 03 10, 2011, from Government Supporting Daily:

Tuesday, February 18, 2020

Kodak and Fujifilm Assignment Example | Topics and Well Written Essays - 2000 words

Kodak and Fujifilm - Assignment Example The organization has its headquarters in New York, US. George Eastman established the company in the year 1889. The organization is known for its photographic film products. The adoption of blades and razor strategy by the company led to its selling cheaper cameras in the market. The company also made huge amount of margins from its production of consumables such as films and chemicals. The company flourished during the later part of the year 1976. At that point in time, a major portion of the film sales and camera sales were commanded by the company in the US market. Fujifilm is considered as a multinational organization dealing in services such as photography and imaging services. The company is officially known as Fujifilm Holdings Corporation and has its headquarters in the Tokyo city of Japan. The company is engaged in the business of colour paper, colour photographic film, sale of digital cameras, and photofinishing equipment, etc. The approach of the company with regard to management has made the organization a strong consumer brand which is considered to have a sound technology base. The strategy of the management of the company is considered as different with regard to managing and undertaking innovation. PEST analysis is considered as an important tool to analyze the macro environment of an organization. It seeks to identify those factors that have a considerable bearing on an organization’s demand and supply levels and also on its cost structure. There are numerous advantages of PEST analysis as follows: Political: it is required by the copyright law of US that any print and subsequent release of digital images taken by photographers considered as professional cannot be released without having a copyright of release. The company has its operations in various countries and so it is of utmost importance for the company to comply with the regulations of such countries